Air Canada created the “Earn Your Wings” campaign to drive its existing loyalty rewards programs through gamification strategies, social sharing, and recognition, to turn collecting Aeroplan Miles into an exciting new experience.įor the Earn Your Wings campaign, participants monitored and shared their status on a leaderboard that ranked them according to the number of Wings earned. Players earned Wings for every takeoff or touchdown with Air Canada. Online booking systems changed passenger buying patterns and empowered travelers to buy on lowest price rather than airline affinity. Loyalty intelligence leader, Colloquy gave Air Canada’s campaign high props, and summarized the campaign in a recent blog post, adapted below. And the campaign results bring new meaning to return on investment. ![]() Ian Di Tullo, Director of Loyalty for Air Canada (AC) shared his case study to the business audience at this year’s Gamification Summit. The airline had exhausted traditional incentive programs, and needed to kick things up a notch. I spent part of my past life in the in-flight entertainment industry (yes, there is such a thing), and anything to do with aircraft is slow to adopt technological advancement. But Air Canada’s own Earn Your Wings loyalty promotion uniquely uses gamification mechanics to build customer loyalty, like using leaderboards and create a demand for status miles. ![]() Air Canada gamifies the passenger experienceĪir Canada is one of the top 20 airlines globally, and the company has placed an emphasis on enhancing the passenger experience through technology, to drive overall loyalty. Today’s marketers are data-driven, and #gsummit delivers the kind of metrics we all want to see. Beyond the stellar food, are even more exceptional case studies. ![]() My favorite industry conference is the Gamification Summit in San Francisco.
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